The magic square - selling in the digital age

Description

The digital age has long since dawned, everything talks about automation and digitalisation. One could conclude from this that everything can be automated, development, production, administration, all kinds of services and sales. And indeed, where yesterday consultants were still necessary, today it is possible to order almost everything via the internet. The classic sales representative will soon be obsolete? Is that so? Well, opinions differ. But as always in life, it is not just one or the other, the truth lies somewhere in the middle. Only one thing is absolutely certain, sales or distribution in the B2C and B2B environment is changing rapidly. And here too, if you don't move with the times, you move with the times. But there are very many good reasons that speak for personal selling. Because people still buy from people and that won't change anytime soon. Or to put it another way, the more digital the world, the more important personal, human contact is. This is what this book is about, and it illuminates in a simple and clear way what sales can look like in this day and age.